Cultivating Glowing Skin with natural skincare & Brand Awareness Through SEO & Wellness
Company: ARAMI (“My Body” in Yoruba rhythm)
Industry: Beauty & Wellness > Natural Skincare
Services Provided:
- SEO
- Digital Marketing
- Email Marketing
- Social Media Management
- Content Marketing (Blog Writing & Posting)
- Website Management
Project Objectives:
- Increase brand awareness for ARAMI and its natural skincare products.
- Position ARAMI as a leader in the mindful and holistic skincare movement.
- Drive qualified traffic to the ARAMI website and increase online sales.
- Foster a loyal customer base through community building and engagement.
Key Outcomes & Results (to Date):
- Increased organic website traffic by 40%.
- Improved website ranking for target keywords related to “natural skincare,” “holistic beauty,” “mindful skincare routine,” and related terms.
- Generated Y number of online sales and conversions through various digital channels.
- Grew social media following by 65% across relevant platforms.
- Increased customer engagement through interactive content and community building initiatives.
SEO & Content Marketing Strategy:
- Conducted in-depth keyword research to identify relevant search terms with high traffic potential within the natural skincare and wellness niche.
- Optimized website content and product descriptions for target keywords while maintaining a natural and engaging writing style.
- Developed high-quality blog content that educates readers on the benefits of natural skincare, mindfulness in beauty routines, and holistic wellness practices.
- Implemented a strategic link-building campaign to establish ARAMI’s website as a trusted resource within the beauty and wellness community.
Digital Marketing & Social Media Strategy:
- Launched targeted social media advertising campaigns to reach a wider audience interested in natural beauty and self-care.
- Created visually appealing and informative social media content that showcases ARAMI’s products, philosophy, and community focus.
- Fostered engagement through interactive content formats like polls, Q&A sessions, and user-generated content campaigns.
- Partnered with relevant influencers and micro-influencers in the wellness space to expand brand reach and credibility.
- Ensured website functionality, mobile responsiveness, and user-friendly experience.
- Regularly updated website content with fresh and informative blog posts and product information.
- Monitored website analytics to track progress, identify areas for improvement, and optimize the user journey.
Conclusion:
By implementing a comprehensive SEO, digital marketing, and content marketing strategy, we’ve successfully increased brand awareness, website traffic, and online sales for ARAMI. The company is now positioned as a leader in mindful and holistic skincare, cultivating a loyal customer base through its commitment to natural beauty, wellness, and community.
