Company: Ply Van Racking
Struggling to keep your work van organized and efficient? Ply van racking systems from Ply Van Racking can be the solution.
Industry: Automotive > Work Van Accessories
Services Provided for Ply Van Racking:
- SEO
- Digital Marketing
- Email Marketing
- Social Media Management
- Content Marketing (Blog Writing & Posting)
- Website Management
Project Objectives:
- Increase brand awareness for the company and its van racking solutions.
- Generate qualified leads and enquiries from potential customers.
- Improve website traffic and organic search visibility.
- Establish the company as a thought leader in the work van organization and efficiency space.
Key Outcomes & Results (to Date):
- Increased organic website traffic by 35%
- Improved ranking for target keywords related to “ply van racking,” “ply lining,” “bespoke van racking,” and related terms.
- Generated 189 number of qualified leads and enquiries through various digital channels.
- Increased brand engagement on social media platforms.
- Established them as a trusted resource through informative and valuable blog content.
SEO & Content Marketing Strategy:
- Conducted in-depth keyword research to identify relevant search terms with high traffic potential.
- Optimized website content and meta descriptions for target keywords.
- Built high-quality backlinks to the company’s website through strategic link-building campaigns.
- Created valuable and informative blog content that addresses the needs and challenges of Ply Van Racking’s target audience.
- Optimized website for mobile responsiveness and user experience.
Digital Marketing & Social Media Strategy:
- Launched targeted pay-per-click (PPC) advertising campaigns to reach a wider audience.
- Developed engaging social media content to promote Ply Van Racking’s products and services.
- Increased brand awareness and social media followers across relevant platforms.
- Implemented email marketing campaigns to nurture leads and drive conversions.
- Ensured website functionality and technical SEO best practices.
- Regularly updated website content with fresh and relevant information.
- Monitored website analytics to track progress and identify areas for improvement.
Conclusion:
By implementing a comprehensive SEO, digital marketing, and content marketing strategy, we have successfully increased brand awareness, website traffic, and lead generation for the organization. The company is now positioned as a leader in the work van organization and efficiency market, with a strong online presence and a growing customer base.
